I’m an Addy award-winning senior-level copywriter with over 17 years in retail and CPG, specializing in grocery, fashion, and beauty. I’ve written for global brands like H-E-B, Sam’s Club, Ulta, and Fossil — and I’d love to wordsmith for you.
Hi, I’m Janet.
I’ve written for (to name a few)…
I specialize in….
Social Media
Sales are the new likes. From TikToks and Threads to in-app experiences that convert, I’ll make your channels POP and engagement rise.
Brand & Product Development
Just starting out, or need to create a cohesive brand + product voice? I’ll work with you to identify target audience, brand voice, and more.
O.O.H.
Who says print media is dead? Billboards and other forms of out-of-home advertising are bigger than ever. Let’s get your brand seen.
Video & Streaming Audio
I’ve written for TV commercials, digital campaigns, streaming audio, and in-store radio spots. Let me pitch your next viral spot.
B2C & D2C
A picture is worth 1,000 words, but copy drives the sale. My B2C & D2C digital & print collateral entertains, educates, and sells.
Blogging
Blogging is more popular than ever: I use it to strengthen direct & organic traffic, refine sales funnels, and make your brand look GOOD.
Store Signage
In-store shopping is still a thing - promise. I’ll create cohesive, brand-reinforcing signage your customers will love.
Emails
The key to a good sales email? Hook ‘em within 0.03 seconds. Mine don’t get deleted automatically.
Brand Activations
Time to pull off an epic brand stunt that triggers serious FOMO in your fans: I’ll help you disrupt their scroll & make ‘em share.