I’m an Addy Award-winning senior copywriter with 17+ years leading omnichannel retail and CPG campaigns, specialising in grocery, fashion, and beauty.
I’ve reached millions of consumers and garnered millions in annual attributable revenue for global brands like H-E-B, Sam’s Club, Ulta, and Fossil: I’d love to wordsmith for you.
Hi, I’m Janet.
Let’s make something people will actually care about.
I build ideas that scale across channels—from big campaign platforms to fast, high-volume content systems that actually perform.
My work isn’t just seen, it’s shared.
What I Bring to Your Table
Omnichannel Marketing & Strategy
Omnichannel Campaign Strategy ▪ Integrated Marketing Campaigns ▪ Retail & CPG Marketing ▪ Retail Media Strategy ▪ Brand Activations
Copywriting & Content
Conversion Copywriting ▪ Brand Voice Development ▪ Content Marketing ▪ Campaign Concepting ▪ Digital & In-Store Messaging ▪ Product Marketing ▪ App & Social Media Copy ▪ Paid Social ▪ Earned Media
Performance & Optimization
SEO & GEO Copywriting & Strategy▪ Conversion Rate Optimization (CRO) ▪ A/B Testing ▪ Performance Marketing ▪ Analytics-Driven Optimization
Customer & Lifecycle Marketing
CRM & Lifecycle Marketing ▪ Email Marketing ▪ Customer Journey Mapping ▪ Audience Segmentation ▪ Rewards & Loyalty Programs
Digital Experience & Platforms
UX Writing ▪ E-commerce Content ▪ Mobile App Content ▪ Email Marketing Platforms ▪ AI & Content Management Tools
Growth & Market Expertise
Multicultural Marketing ▪ Influencer Marketing ▪ B2C, D2C, & B2B Marketing ▪ SaaS Marketing▪ Affiliate Marketing
Collaboration & Leadership
Cross-Functional Collaboration ▪ Creative Direction Support ▪ Managing Writers ▪ Thought Leadership